Since the beginning, we have used a number of different metrics to gauge the authority of the sites in our system (PageRank, MOZ authority, number of backlinks, etc.). Even with all the other checks, our pricing has always been based on PageRank.
However, now that Google has officially removed public access to PageRank (more…), we are happily switching to a Domain Authority based pricing/payment model.
Why happily? Because we have had to turn away loads of great publisher sites, with excellent metrics, just because they didn’t make the PR update cutoff last year.
So, What is Changing?
The pricing and payout for existing links will remain the same. The only difference is that going forward, the pricing and payout for new links will be based on the Domain Authority of the site, instead of the PR of the page.
We chose MOZ DA because it is an aggregate of metrics (MozRank (?), MozTrust (?), link profile (?), and more) that best approximates the authority of a site in the eyes of the search engines. Learn more about MOZ Domain Authority >
When Will This Happen?
We are currently testing the DA-based control panels, and plan to have things switched over in the next few days. Bear with us as we update our messaging and site content. 🙂
Do I Need to Do Anything?
If you are an Advertiser, you may continue purchasing new links based on PR until we officially make the switch. Then, you’ll have the same features and functionality, except pricing for future links will be based on DA.
We have required a minimum DA of 10 for quite awhile, so all but a few sites still qualify. Since there is no longer a PR restriction, now is the time to get your high domain authority sites into TextLinks.net.